NoirLuxe are extremely proud of the creative consultancy work we have done with online fashion label Feather and Bone. After a persuading Feather and Bone’s Creative Director Carol Mckeown to meet with her in late 2014 Amanda pitched a look and feel overhaul to Carol for her brand. The first task was a complete rebuild of her e-commerce site to Shopify which took just over 2 days and copywriting to establish tone of voice for the brand. Next came an introductory social media management plan, which saw NoirLuxe creating a posting content and interaction as Feather and Bone. Finally, in February 2015 NoirLuxe took up production of the seasonal campaign shoots. This combination of services, further supported through blogger competitions, boosted posts, and a reactive PR strategy managed by Amanda in partnership with Whitehair Co. has seen Feather and Bone flourish over the past 3 seasons, breathing new energy into the brand and boosting both sales and brand awareness.
